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A multi-tenant storefront and order management system for retail signage and marketing

Smart Data designed and built a modern, multi-tenant Angular and .NET Core order management platform for InnoMark, integrated directly with their EFI PrintStream ERP and CRM system to give retail customers self-service inventory and ordering.

Built on.NET CoreAngular

Industry
Retail marketing and signage
Engagement
Custom Development
Timeline
6-8 month build
A neon OPEN sign in a shop window

InnoMark serves multiple retail customers who need to track and request inventory for their store-level marketing and signage. The existing order workflow required customer-side teams to call or email InnoMark whenever they needed to check inventory or place a request. That worked at low volume but didn’t scale. Retail marketing teams needed self-service access to their own inventory and a way to place orders directly through a modern interface.

Smart Data built a multi-tenant Angular and .NET Core platform that surfaces each retail customer’s inventory, order history and user list from a single codebase, integrated directly with InnoMark’s EFI PrintStream ERP and CRM system.

The challenge

InnoMark’s call-and-email order workflow had hit its limits. Four problems shaped the platform design:

  • Retail customers had to call or email InnoMark to check inventory or place orders, which didn’t scale
  • Each retail customer is a tenant with their own products, users, order history and pricing, so the platform had to be multi-tenant from day one
  • The platform had to integrate with InnoMark’s existing third-party ERP and CRM system (EFI PrintStream) where the real inventory and order data lived
  • Retail marketing teams needed access from desktops in the office, tablets in the back room and phones on the floor without separate apps

The complication wasn’t the storefront UI; it was building a multi-tenant data model that kept each customer’s data isolated while integrating cleanly with a single shared ERP backend.

A printing press running printed sheets

The solution

Smart Data partnered with InnoMark’s product owner and SQA team. A small team executed the build: one Smart Data .NET developer and one Angular and UI/UX developer, alongside InnoMark’s product owner and software QA engineer.

Key implementation highlights

  • Multi-tenant data model keeping each retail customer’s products, users, order history and pricing isolated within a single codebase
  • Direct integration with EFI PrintStream for live inventory reads and order writes against the existing ERP and CRM, with no shadow database
  • Angular front end designed around how retail marketing teams actually shop for signage: by store, by campaign, by product type
  • .NET Core service layer orchestrating multi-tenant access and ERP integration
  • Progressive web architecture delivering desktop, tablet and mobile experiences from a single codebase
  • Modern, attractive storefront UI closer to a B2B ecommerce experience than a back-office order form
  • No parallel data, no sync drift between the platform and EFI PrintStream

The pattern is common across mid-market manufacturing and distribution: an existing ERP or CRM system handles the core business reliably, but the customer-facing experience is missing or stuck in legacy tooling. The right move is rarely to replace the back-end. It’s to build a modern, multi-tenant front end that integrates cleanly through APIs.

The results

Once the platform shipped, four things changed for InnoMark and its retail customers:

  • Self-service multi-tenant access replaced the manual phone-and-email ordering workflow

  • Each retail customer got their own inventory, order history and user list from a single shared codebase

  • Clean EFI PrintStream integration kept the platform free of parallel data and sync drift

  • A scalable customer-facing channel landed without disrupting the ERP and CRM systems already running the business

A small two-developer Smart Data team plus a focused InnoMark counterpart shipped a multi-tenant retail platform in 6-8 months. The architecture pattern of building a modern multi-tenant front end on top of an existing ERP backend is repeatable across mid-market manufacturing and distribution.

Client

Industry

Retail and distribution

Platform and technology

  • Angular
  • .NET Core
  • Microservices

Related services

Application development and modernizationERP and enterprise integrationRetail and distribution

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