LunchTable (formerly Inphlu), a Cincinnati-based fan activation platform, aimed to enhance its platform with Generative AI capabilities to automate content creation. Smart Data partnered with LunchTable to implement a suite of OpenAI-powered features tailored to their business model, empowering users to generate industry-specific post captions and dramatically improving the speed and scalability of their content workflows.
Client
LunchTable (formerly Inphlu)
Industry
Marketing
Engagement Type:
Offshore Development
Project Overview
LunchTable, a Cincinnati-based fan engagement and brand amplification platform, partnered with Smart Data to integrate Generative AI capabilities into their software. The goal was to streamline social media content creation and empower users to generate industry-relevant post captions with ease. Smart Data implemented a flexible, OpenAI-powered integration that aligned with Lunchtable’s vision for scalable, automated content workflows.
Project Challenge
LunchTable’s growing user base needed a way to generate high-quality, on-brand social media content quickly. Existing workflows were time-consuming and required manual creativity, limiting scalability and engagement. The company sought an AI-powered solution that could accommodate both structured input (like industry and topic selection) and unstructured user-generated content, while ensuring brand voice consistency and ease of use.
Project Approach
Smart Data implemented a suite of ChatGPT-powered features through offshore development support:
Each component was customized for LunchTable’s platform and content strategy, with a focus on speed, user experience (UX), and long-term flexibility.
Project Results
The successful integration not only streamlined content workflows but also enhanced LunchTable’s value proposition to customers, enabling them to activate fans and brand ambassadors through social content. Smart Data delivered a reliable, scalable Generative AI solution that:
